http://bjlkeng.github.io/enTue, 10 Mar 2026 20:54:59 GMTNikola (getnikola.com)http://blogs.law.harvard.edu/tech/rsshttp://bjlkeng.github.io/posts/normal-difference-distribution/Brian Keng<div><p>This post is going to look at some elementary statistics for direct marketing. Most of the techniques are direct applications of topics learned in a first year statistics course hence the "elementary". I'll start off by covering some background and terminology on the direct marketing and then introduce some of the statistical inference techniques that are commonly used. As usual, I'll mix in some theory where appropriate to build some intuition.</p> <p><a href="http://bjlkeng.github.io/posts/normal-difference-distribution/">Read more…</a> (20 min remaining to read)</p></div>direct marketingmathjaxnormalprobabilitysample sizehttp://bjlkeng.github.io/posts/normal-difference-distribution/Sun, 28 Feb 2016 01:40:41 GMT